Priscilla Queen of the Desert

Jeff van de Zandt worked as the Senior Account Manager on Priscilla Queen of the Dessert The Musical, whilst working at AKA.

When Priscilla announced its 10th anniversary homecoming tour, we knew it had to deliver some serious cut-through in a crowded market while bringing familiar fun and joy that the show is known for. Charged with colour and a true celebration of drag at its best, the key art needed to reflect the importance of Priscilla in Australia’s cultural history as well as its renewed relevance in post-marriage equality Australia. Through close monitoring of time and budget we were able to shoot on location at the Regent Theatre, which gave the art a level of authenticity that wouldn’t have been possible in a studio.