School of Rock the Musical

Workshop Creative recently got sent back to school to take on the creative and consult on the remainder of the Australian and New Zealand tour of Andrew Lloyd Webber’s School of Rock the Musical.

Jumping into a campaign mid-way through, our first priority was to look at immediate opportunities to stand out and help elevate a well-established brand in new ways.

Although this production held all the same international accolades as its competitors, we looked at the landscape and knew we needed to find our own anthem. We found School of Rock’s unique strengths and started to focus on rebellion and comedy to cut through in market.